About Jaecoo From Classic. Beyond Classic. Our story As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word "Jäger" and the English word "Cool". This melding captures both off-road and urbanism while exuding a refined style and quality that imparts a mission of brave exploration and unwavering perseverance. With more than a decade of joint venture experience, the group adheres to the brand philosophy of "From Classic. Beyond Classic." JAECOO is tirelessly dedicated to innovation and breakthroughs, leading the new urban off-road trend with exceptional four-wheel-drive performance, remarkable safety features, and forward-thinking intelligent technologies. Inheriting the genes of meticulous luxury, it blends the wisdom and craftsmanship of master design teams from the UK, Germany, and other countries, setting a new standard for urban off-road SUVs. J-NATURE OUR PHILOSOPHY Nature helps us to discover our inner strengths. We like to travel outdoors for active recreation, hobbies, or just in the company of friends. J-SYSTEM OUR PHILOSOPHY Our lifestyle is to take advantage of every opportunity that comes our way. J-CITY OUR PHILOSOPHY The main part of our life passes in the city. It is here that we can live to the fullest in different modes. Business meetings, shopping centres, concerts and festivals, clubs, cafes and restaurants - we feel natural and at ease everywhere. J-SPORT OUR PHILOSOPHY Sports and physical activity are what help us keep moving. Helps us live an active and varied life. J-TRAVEL OUR PHILOSOPHY Jaecoo is our best navigator in exploring the world and its endless possibilities and impressions.